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Cyrillic is the new trend of the season!

Video info

Date: 2017-10-10 16:38:31
Place: Riga, Latvia
Duration: 1:7

Event description

The works of the Riga fashion designer Alyona Ivanova turned out to be extremely popular in Western Europe thanks to the use of Russian letters in the design of clothes. For example, in England, a huge demand began to use T-shirts with a picture of a rose and a Russian inscription "Love the pain." Also, very popular steel products with the inscription Я PADA: the re-branded PRADA when changing letters with Slavic style turns into a positive motto "I'm glad"! In the collection of the beginning designer there are many other products, for example, with the stylistics of Soviet prison romantic.

Interview

Alyona Bauska
designer

00:48-01:07 (Ru) The most favorite inscription for all time is "Love". This message is clear to everyone, it's something bright, good. Different interpretations on different models, but all this is about the same thing. Everything to bring love to this world.


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